Question 1

How do I calculate my freelance rate?

Accepted Answer

Start with your desired annual take-home pay, then add income tax, National Insurance, pension contributions, and business expenses. Divide the total by your billable days per year to get your day rate. The TrustSolo rate calculator does this automatically based on your discipline, experience, and location.

Question 2

What is the average freelance day rate in the UK?

Accepted Answer

UK freelance day rates vary significantly by discipline and experience. New freelancers typically charge £150–£400/day, established freelancers £300–£700/day, and senior specialists £500–£1,200+/day. London and South East rates are generally 15–25% higher than the rest of the UK.

Question 3

How much should a new freelancer charge?

Accepted Answer

Calculate your minimum viable rate first — the amount you need to cover your income goals, tax, and expenses. Then compare it against market benchmarks for your discipline and location. Starting at or slightly below market midpoint is a good strategy while you build your portfolio and client base.

Freelance rate calculator: what should you charge in the UK?